How To Market Yourself As A Realtor – I love it when people take to Instagram to ask me questions, and the most frequent DM I get is:
So in this blog and podcast episode, we’ll explore how to market yourself as a REALTOR® on social media and start building your personal brand as an agent. Because you may not have real estate experience, but you have many advantages. Your personality, interests, and what’s important to you can become the foundation of your brand, and the marketing habits you adopt now will help you for years to come.
How To Market Yourself As A Realtor
It’s hard to believe now, but I was once new to real estate. Although I’ve never been a real estate agent, I know what it’s like to be in this crazy industry. It has its ups and downs. It has its ups and downs. But most of all, he has opportunities, opportunities to live the life he wants. And for me, it was an opportunity to do what I love, which is real estate marketing.
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In early 2014, I became the Director of Marketing for a large real estate brokerage in Central Florida. Similarly, my husband entered another part of the real estate world and began his career as a commercial agent. So I know firsthand the mental and financial pressures of starting out in real estate.
I am now an award winning, nationally recognized real estate marketer. I’ve spoken nationally, been featured in the industry’s top news outlets, and even have my own podcast. Every year my husband and his business partner exceed their previous year’s production record and are the top selling hospitality brokers in their market.
I have had the privilege of working with hundreds of real estate agents to help them achieve their goals. So if you are brand new to real estate, your options are endless. It all starts with marketing your real estate.
Marketing yourself can be a strange concept, especially if you’re uncomfortable with self-promotion or harbor thoughts of impostor syndrome.
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How do you market yourself when you have no startup experience? How can buyers and sellers trust you with such an important financial decision? Self-doubt and hurt begin to erode your confidence.
But I have good news for you. In general, people want to see you succeed. Your friends, family, and people you know (this group is called your circle) are all rooting for you.
For strangers, you will provide them with an exceptional, personalized real estate experience because you truly care. Yes, you’ll need help along the way, but you don’t need to be passionate about your career or expertise to give to your clients.
So before you start marketing real estate, take a moment to think about why you got into real estate. What does this profession mean to you? Is it the prospect of greater financial freedom? How to spend more time with family? When you are unsure or feeling down, remember your motivation.
Knowing How To Market Yourself On Social Media Is The Key To Any Business., ., Choosing The Correct Real Estate Service Helps Make The Right Choice. @sellingwithmrsdaisy , ., ., ., #realestate
If you’re a brand new startup agent, where do you start on social media? There are many different platforms and everyone you meet in the industry has an opinion. All you have to do is find a program that works for you. Be open to learning, trying new things, and building on your successes as you begin to see progress.
Today I’m giving you a step-by-step plan to get started with social media marketing. And to make it even easier, I’ve created a cheat sheet for you to download. Get your new agent’s social media checklist here. I recommend printing it out and working on it after reading today’s post or listening to the accompanying podcast episode in your favorite podcast app (ideally!)
You’ve shared on social media that you’re getting your license. It’s great to share the stories you’ve learned and what you’ve learned. You are in the process of learning.
Have you officially announced your new career? I love random selfies or video announcements that link to your space and congratulate you. A written professional statement also goes a long way.
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Does your petition make press releases or social posts? Share it. Sometimes talking about yourself is easier than talking about yourself to others.
Share a professional headshot or a professional-looking photo that represents you as an agent. You can find out more about this in EP 26. Grow your personal brand and social following with branding photos
And create a compelling message. Talk about why you got into real estate, how you’re passionate about helping people, what education and training you’ve focused on, and/or why it relates to your brokerage/brand? You can also rely on the experience of other people on your team or on your broker’s statistics and experience.
So start thinking like a personal brand. It involves deciding what is public and what is private. You want to change your privacy settings or remove content that doesn’t reflect your new personal brand.
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Remember, everything you post is a reflection of your brand, and the people you know on social media could be your next customers. In fact, most deal agents refer people they already know. And you guys already know. So how do we meet them now?
Don’t change your personality or who you are, but focus more on your social media presence that reflects your business. Update your profiles to “work” for your brokerage, or even change your profile name to something like Heather, REALTORS® AT (XYZ Brokerage). In general, start marrying your name and real estate together.
Before you start marketing, you need to choose the right platform. If you are extremely social savvy and are already very active on multiple platforms, this can work to your advantage and allow you to dive into social media marketing. However, make sure not to get overwhelmed.
To get started, I’d pick the platform you like the most. Next, think about the platform where you can find the most potential customers.
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For example, if you have a lot of friends on Facebook, start there. Do you have too many followers on IG? Start there.
If you don’t have a big following anywhere, you might want to consider starting on IG, as it’s one of the easiest places to grow your personal brand.
Another thing to consider is whether you want to use the accounts you already have or create new ones for the social network.
I would like to mention here that Facebook business pages are “for play”. So if you want to get into Facebook marketing, I’d start with a personal profile. However, if you plan to do paid advertising, you need a business page.
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On Instagram, I recommend keeping the profile you already have and updating it to reflect that you are an agent. To help, I have a great freebie for creating an interesting Instagram bio. click here to download.
Consistency is the key to all real estate marketing. You may not have much experience helping people buy/sell, but I bet you have experience living in your area.
Take your local experience to the next level and start thinking about everything from a property perspective.
Get my social strategy guide and calendar for exactly what to post and how to create a social strategy + calendar, content ideas and more. Click here to download your free copy.
How To Market Yourself As A New Real Estate Agent
And download my free branding photo sheet for tips, tricks, editing tips and more to help with personal branding.
Because having personal branding and images with you on social media will do wonders for your marketing. We want people to associate you with real estate, so when they have real estate questions or needs, they turn to you as their resource because you named yourself that.
The first thing to consider is the choice of location. I strongly believe in the power of niche marketing, choosing to work primarily with a specific sector (agriculture) or type of customer/service.
It’s hard to market to anyone and everyone and very easy to market specifically, especially if you’re new. I recommend starting small and becoming a local expert in that area.
How To Start Marketing Yourself As A New Real Estate Agent
For example, I’m in Orlando, so I might be tempted to become an “Orlando Expert” because I don’t want to miss a deal.
But the fact is, there are thousands of expert Orlando REALTORS®, so you have. Too much competition to call yourself one.
Instead, when you connect with people you know and your social media marketing can be tailored to a smaller space, your experience will shine and your next client will be more likely to find you.
Branding yourself as a new agent can also be helpful in leveraging your brokerage or brand marketing. Share what they have.